“I want to make people involved happy” Episode of the founding of Sanel and thoughts on my hometown of Mie

MieL Editorial Department

Hello! This is the MieL editorial department.

MieL is a system development company located in Matsuzaka City, Mie Prefecture.SanelMedia website operated by

This time, I would like you to know what kind of company San-El is,We interviewed President Tsujihashi and Vice President Minami about episodes related to the establishment of Sunel.The following is a list of the most common problems with the

First of all, I would like to ask you to talk about San-El's overview and corporate philosophy.

What kind of company is Sunel?

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Sanel isSystem development company in Matsuzaka City, Mie PrefectureIt is.

Since our founding in 2010"Making everyone happy"2021 will be the 12th year since we have continued our activities based on our corporate philosophy.

The main business content isDevelopment of business management systems and applications for companies, production of websitesEtc.

Also,Business that contributes to local MieWe are also focusing on

For example, we participate in the "Mie Prefecture IoT Promotion Lab," which trains local IT human resources, and the programming class for children, "sunel kids lab, etc.

For more information about us,Company ProfileI explain it in the headline.

Sun-El Corporate Philosophy

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Sun-El's corporate philosophy"Making everyone involved happy"It is.

This is also written in the company's establishment document made at the end of 2008,We have continued our activities with the same philosophy for 11 years.The following is a list of the most common problems with the

Sun-El will continue to aim to create services that realize the three Ls (Love, Life, Link), based on the idea of "making people happy".

why did you decide to start the company

From here, I would like to ask President Tsujihashi and Vice President Minami to talk about their thoughts on the establishment of the company and the history of Sanel.

First, let me briefly introduce the profiles of the two people.

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In my case, the current corporate philosophy isAt the bottom of it was "I want to make people involved happy"hey.

South:I wanted to do something that wasn't a so-called capitalistic, urban company with the mission of expanding the company.

And when the president thought about who would be good to do it, he thought, "Tsujihashi would be good," and made him an offer.

I think of a company as something like a theater,I thought that the person who was the most personable and could bring out the surroundings should play the leading role.The following is a list of the most common problems with the

And when I thought about my personal connections, I thought Tsujihashi was the best.

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I was invited by Minami, but the reason why I decided to start a company was becauseI wanted a place where I could have fun with my teamI don't know.

Tsujihashi:I like having a good time in a team, but once I'm a student, I don't have many opportunities to do that.

If you want to be noisy, you need a proper organization for that.

andI also wanted to create a place where people who can't play an active role in society can shine because they don't fit in with today's Japanese society.The following is a list of the most common problems with the

Minami invited me to say, "I have thoughts but my vision is not clear."The following is a list of the most common problems with the

South

There is an organization chart that we wanted to become when we established the company.

South:As Tsujihashi said earlier,I want to enable people who should be able to play an active role just because they are not suited to today's society to be able to play an active role individually.Become.

However, since I am a practical person, I thought that if I was the leader, I would give detailed instructions.

However, if you do that, the organization will not grow.

That's why I'd say someone like Tsujihashi who can do it all at once., Sun-El can do what the company wants to do if the leader is the type of person who can carry it with everyone.I thought.

In that sense, I'm the scenario writer, and Tsujihashi is the main character.

At first I was developing social games

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Starting with Minami, the other members of the Sun-El group had originally developed a social game (hereafter referred to as "Soshage"), and since they had the know-how, they made Soshage at first.

Tsujihashi:In addition to socializing, I made and sold homepage design templates, and tried many other things through trial and error.

By the way, the best-selling social game we developed was distributed on "Mobage Town""Clash as a team! Wai Wai Battler"(hereinafter referred to as "Wai Wai Butler").

South

Until thenThe released Soshage wasn't selling very well, so I thought, ``This is bad.I don't know.

South:The resulting "Wai Wai Butler" sold explosively, and the company recovered.These are the early memories that left a strong impression on me.

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There is also an episode in the part where "Wai Wai Butler" sold explosively, and at that time it was very difficult to raise funds.

Tsujihashi:It was 10 years ago that we established Sun-El, so we were still young.

That's why I can't borrow money from the bank...The manager of a certain bank was the son of my teacher when I was in high school, and he supported me through that connection.That's right.

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At firstWhen "Wai Wai Butler" became a hit, he used all the 3,000,000 yen he had borrowed from the bank for advertising expenses, and sales increased explosively.That's right.

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It would have been a very different outcome without the ad spend.

Withdrew from games and started a business that contributes to the community

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The Soshage itself helped support San-El's early sales.

Tsujihashi:but“Do social games really make people happy?”Minami and I often talked about that.

Soshage itself has changed from a "game that users play cooperatively" to a so-called "Gacha game", and development costs are steadily increasing...

The situation changed around the time I had my doubts, so I came to think that I wanted to break away from that.

South

Despite having a head office in a rural area, Soshage ended up doing business only with companies in urban areas such as Tokyo and Nagoya.

South:that's why“What is the meaning of San-El doing this business?”That's what I was thinking.

So about five years ago,Began business transformation with an awareness of two axesThat's right.

The so-called DX (Digital Transformation) run,Working with companies in Tokyo to bring digital technology into the real world outside of gamesThat is the first axis.

another oneWe will expand our connections with local people by being community-based and saying, "We are a company that does business in the community!"axis.

I was in charge of the former, and Tsujihashi was in charge of the latter.

By the way, the management of media sites like MieL is the former axis.

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I have been aiming to "connect the region with IT technology and make it happy".

Tsujihashi:For example, IT consulting and Kids Lab, which I introduced earlier.

Through the development of IT human resources, we are spreading IT technology in Mie Prefecture.

In the past two or three years, I've been receiving consultations saying, "I want to talk to Sanel, who has IT skills," which is a great result.is not it.

From now on, as Minami said, I would like to continue thinking about the meaning of what we do.

Future of San-El

Lastly, please tell us what kind of company Sun-El is aiming to become and how you want to be active.

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Aiming for local production for local consumption of IT, I would like to enrich the region as a company rooted in society.

Tsujihashi:I say "regional", but I want to expand the scope of the world without being limited to the region, and enrich the world with IT.is not it.

andWe aim to be a company that makes everyone who works at San-El and everyone involved happy.The following is a list of the most common problems with the

South

What I want to do in the future isUsing the power of the web and IT to realize the philosophy of "making people involved happy" when the company was launchedis not it.

South:Specifically, DX is starting to spread in Japan, including in rural areas, so one thing is that we want to be a company that promotes DX that is necessary for regions and regions.

The other is to use the Internet and IT even from local areas to provide services that will please people in Japan and around the world.

The reason why Sanel was launched in a rural area was because there was a core idea of ``I want to create a service that is close to the lives of local people.''It is.

So, I would like to realize two axes: that axis and "making people involved happy".

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