Small story of Sanel

Eco experience at UmiLab

2024/4/30

Learn by making pearl accessories! An eco-friendly experience at the retreat facility "UmiLab"

Toba City is where Kokichi Mikimoto, the founder of Japan's leading jewelry brand "Mikimoto", successfully cultivated the world's first semicircular pearls. In April 2024, "Umirabo" opened in a location facing Ago Bay in nearby Shima City, making effective use of the site of a closed pearl farm. Umirabo's representative, Kawano, works in public relations and human resources at a startup company, while also launching Umirabo using the site of his family's closed business. I met Kawano at a PR industry networking event and have been with him ever since. I went to Kawano's hometown...

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