I have been working in public relations at Sanel Co., Ltd. since October 2021.
My name is Kanako Nishikawa.
I joined Sun-El Co., Ltd. in October 2021, after working in advertising agencies in Tokyo, in the entertainment industry, and in public relations for a venture housing company.
It's been almost three weeks since I arrived, and I'm still fumbling with praise every day, but I'd like to share my PR efforts based on my experience so far!
How I joined Sun-El as a public relations officer
In my previous job, I was pushing forward every day as a PR for a venture-type house builder.
Although it was a venture company, since I joined the company, I had already started to be exposed to some national media, and the team was composed of three people, so the division of roles was clear. PR activities below)
It was very interesting in its own way, but because of the division of labor, it was difficult to grasp the overall picture of public relations work, and I felt conflicted whenever I spoke with public relations specialists from other companies.
“I want to learn more and systematically practice, preferably at a local company.”Just when I was starting to think, many keywords that jumped in by chance"Regional revitalization", "community-based", "local companies", "owned media", "IT promotion"nailed to. And the headline reads "Public Recruitment!"
\\called? A list of attractive keywords that makes you want to say // and Ofurosky.
"I don't want to hand this over to anyone! If I don't do it, who will?"And, although it was not expected by anyone in particular,Motivated by feeling a sense of missionIt is.
I snorted wildly, and it was past midnight when I saw the application guidelines.
Through my work in public relations, I was keenly aware that disregard for speed could be fatal, so even though it wasn't an audition, I attached a portrait photo that broke the rules and submitted the application two hours later.
A few days later, I received a phone call stating that the documents had passed.
Previous job description
At a venture house builder, I was involved as a member of a three-person public relations team.
I was mainly responsible for
- Publicity and PR activities for various media such as TV programs and newspapers (e.g., responding to interviews)
- Writing press releases
- Produced an in-house PR newspaper that was published once a season
- Occasionally use SNS
Publicity and PR activities for various media such as TV programs and newspapers (e.g., responding to interviews)
It's called the media approach.
Many companies won't come to the media unless they take some kind of action.
Therefore, it refers to the activity of creating a media list and providing information according to the characteristics of the media.
It is certainly necessary to guarantee the number of approaches, but it is not a good idea to sow press releases in a way that even a poor gun will hit a few shots.
As an aside, I used to dodare to write a letter by handwas
After writing my impressions of the article written by the reporter and sending it in a square 2-sided envelope with a colorful color that is easy to catch the eye,Even if it does not lead to article publication,contact me on my cell phoneThere was also a thing.
Writing press releases
It is a job to announce new information as a company to news organizations such as newspapers and mass media.
However, since we don't always have new information or new product announcements, we were consciously digging up internal stories and providing information to the media.
Produced an in-house PR newspaper that was published once a season
My previous job was at a custom-built housing company, but because it was a fairly well-known company in the industry, there were many supporters in the same industry, and there were 35 affiliated stores nationwide.
Therefore, they are usually scattered all over the country.To strengthen cooperation with member storesto themake a publicity newspaper,Delivered seasonallywas doing.
Through this project, I feel that I was taught how important communication inside and outside the company is in public relations.
Occasionally use SNS
Since the company actively held housing-related events, the public relations team also shared responsibility for spreading the message on social media.
Differences and impressions of the company culture and employees between the previous company and Sun-El
My previous job was at a lively company with the unique athleticism of the housing industry and the unique enthusiasm of a venture company.
There were many architects and other civil engineering specialists, and I think that many of them were lively while possessing a spirit of craftsmanship.
When I joined a company in a completely different industry, there were many engineers who approached their work quietly and silently.I was a little confusedThe following is a list of the most common problems with the
However, such confusion is dispelled in one week!
Most of the members didn't talk much and had the impression of being quiet and cool.People who have a lot of passion for their specialized fields without speaking muchIt was.
What does a company do in public relations?
Publicity activities can be divided into two main categories:
- Internal PR
- External public relations
Public Relations Activities 1 | Internal Public Relations
It will be a role to send to all members working in the company and employees' families.
If you compare the public relations staff to a chef, in order to make it function as "a place where ingredients naturally gather" when you think "I want to make this kind of dish!"Regular internal communication is importantwill be
Public Relations Activity 2 | External Public Relations
As the name suggests, it is to promote the company outside the company.
Raise awareness of your company and brand outside the company through blog/SNS updates, TV, newspaper, and magazine interviews, press release/e-mail magazine distribution, event planning/progress, advertisement placement, and social contribution activities.Our mission is to increase corporate valuebecomes.
Public relations is a department that aims to increase the number of fans of the company by deepening awareness of the company, both internally and externally.
When I was in my previous job, my public relations teacher once told me, "PR is a fan business. Make it a habit to be liked by stakeholders, the company, and everyone in your family." is also the origin of
What kind of PR activities are you doing at Sun-El Co., Ltd.?
The publicity activities currently being carried out at Sun-El Co., Ltd. are as follows.
Main Public Relations Activities at Sun-El
- Renewal of company brochure
- owned media
- Mascot character
- Acceleration of SNS operation
This time, I got involved soon after joining the company.Activities focused on "renewal of company brochures"I'm going to introduce you.
first,In order for company profile materials (including corporate sites) to play a role as public relations, it is necessary to provide useful information to a large number of target audiences such as customers/potential customers, partner companies, applicants, and employees.must be
When I joined the company, it was exactly the timing when the company was about to start full-scale public relations activities. For this reason, we decided to first reflect the latest trends as a company in our company brochure.
The first thing Nishikawa was involved in as a public relations officer
"The staff introduction page in company information materials is a content that helps customers and people outside the company to grasp the image of the company.However, on the third day after joining the company, I was involved in collecting materials for this "Introduction of 6 staff members" page.
Before I joined the company, I had been thinking about what to use to communicate with the existing staff.
In particular, the six people, including the president, were mostly staff on the management side,Early grasp of the business strategy and personality that the company is aiming for as a public relations personThere was a purpose to do it.
First of all, I was particularly conscious of preparing basic questions for each of the six people, but I wanted them to talk about their past, including personal matters as much as possible.
Why?
Thinking about a PR strategy unique to a local company
The same can be said for recruiting publicity, but budgets and targets are different in urban areas and rural areas.
Many of the companies that have headquarters functions in rural areas, apart from companies with very sharp strategies,Tendency to preferentially hire local talentThere are
for that reason,Tendency to be influenced more by corporate trends and strategies competing in the same trade area than by hiring strategies that are hot topics in central Tokyois in
Against this background, from the perspective of corporate publicity and service publicity, the following three points were emphasized in relation to the renewal of the company brochure.
Three important points regarding the renewal of company information materials
- Indicate where you are from in order to get familiarity
- In order to bring the sense of distance closer, include a story involving personal life unrelated to work
- In order to provide a sense of security, talk about your past career and achievements with specific examples and educational background
Summary of the first article
This time, an interview with the management side that I was involved in on the third day after joining the company.
As a result, I think we were able to get off to a smooth start in public relations activities, with more results than we expected.
The thoughts of the upper management, past experiences and origins that have never been talked about, etc.Information that can only be known through public relationsThere are many, so if you are in such a situation,No matter what, I strongly want to convey the thoughts of the management team.
Also, I would be happy if this information could be of some help to those in charge of companies who are trying to promote their public relations activities while still getting lost in the same way every day.
In the next issue, I would like to share the background to the launch of our owned media and the current status of our activities. Please look forward to it!
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