Japanese drum hitomi talks about the path to 1.5 million views on TikTok

Based here in Matsusaka City, Mie Prefecture, there is a female wadaiko player who has been teaching wadaiko for 18 years and has been teaching for 8 years.

Hitomi Matsumoto, who has been a Japanese drum player since her mother's generation, had another side.

that is,TikToker in his 20s who has achieved over 20,000 followers and “over 1.5 million TikTok video views”as a face. (*As of November 8, 2021)

This time, we will introduce "Wadaiko Hitomi," who spreads the appeal of Japanese drums to the world.

Hitomi Matsumoto's "Feelings about Japanese drums"

What is “Wadaiko Hitomi” that has achieved 1.5 million views on TikToK?

west side of a river

Hello. I'm Nishikawa, in charge of public relations at Sanel.

What kind of image comes to mind when you hear the word [Wadaiko]?

In general, speaking of [Wadaiko]Images such as ``festivals'', ``loincloths'', ``muscled men hitting'', ``earthly culture'', ``rugged'', etc. are strong.maybe.

It is true that Japanese drums have long been played during festivals as a traditional Japanese instrument. The festival was born from a Shinto ritual, and there is an old description that women are not allowed to strike.

* Click here for the TikToK account of "Wadaiko Hitomi" (@hitomi_ins_)

In May 2021, his mother, who is the group's representative, will be tasked with promoting the Japanese drum team ``Hibikiza Inase-gumi'' to which he belongs. However, Mr. Matsumoto was worried about how to promote the project to local people.

So first,raise local awarenessFor this reason, we were advertising mainly on general paper media (flyers and newspaper advertisements),Response was not as expectedThe following is a list of the most common problems with the

Due to the low responseDespite being in their 18th year of formation, they are less well known locally than expected.When Mr. Matsumoto realized this, he was in great shock.

At that point, when I complained about the low response to the advertisement, my younger brother, who is a college student, recommended that I post a video of a Japanese drum performance using TikTok.

However, Mr. Matsumoto was reluctant to use TikToK because he believed that it was a popular platform among young people and would not have much of a PR effect.

However, I couldn't think of any other way to raise awareness of Hibikiza Inasegumi, so I started posting on TikToK.

However, due to the background of my reluctance to start and my attitude of uploading videos only when I felt like it, naturally, the number of views and followers of the videos has been low every day.

At that time, I happened to see an advertisement that said, "If you want to start TikTok, now is your chance!"

Hitomi Matsumoto

"We can't keep going like this!! If we're going to do it anyway, let's do it thoroughly!!"

After attending seminars and researching how to use TikTok myself,Mr. Matsumoto, who vowed to break away from low-altitude flight, has begun his successful career.

* On TiKTok, "Wadaiko Hitomi" is displayed at the top of the suggestions for "Wadaiko"

About "Hibikiza Inase-gumi" where "Wadaiko Hitomi" is enrolled

Established in 1998, Kyoza is a troupe that performs its own original performances using traditional Japanese drums.

in 2003"Inase group"was formed as part of Matsusaka City's youth development efforts.

Source｜Official page of Hibikiza Inase-gumi

The Hibikiza Inase-gumi is not just a Japanese drum team.

To Mr. Matsumoto's mother, who founded Hibikiza with his friends and serves as its representative.A strong desire to "not only teach taiko, but also what human power is."is at the root.

For this reason, Hibikiza Inase-gumi's policy is to thoroughly teach the performers how to handle the props, starting with etiquette, before finally making them appear on the stage for the first time.

In addition, the conditions of admission areEven if they are children, do they have the decision and intention to become a member?I am asked how. (We are thoroughly refusing to join due to parental policy)

And since the position on the stage is based on merit, it is a daily occurrence that there is a downgrade before the stage announcement!

This and thatI want to learn "human power" and grow comprehensively in Hibikiza Inase-gumiBecause there is a thought.

[Summary] Hitomi Matsumoto of Hibikiza Inase-gumi, a Japanese drum player who will keep an eye on in the future

@hitomi_ins_Pain between the little finger and ring finger on my left hand lol #Wadaiko # drum # practice

♬ Original song - 🇯🇵 Japanese drummer / Hitomi - Hitomi / Japanese drummer 🇯🇵

* A video posted by Japanese drum Hitomi, who recorded 1.5 million views for the first time on TikToK

When I met Matsumoto-san, I was immediately disappointed in her calm and cute appearance.

especiallyThe expression on his face when he talks about Japanese drums is "brave"I can't find anything other than the word

Her main job is as a Japanese drum player, and she also``The owner of the record of achieving 1.5 million views of TikToK''When I found out, my interest in her suddenly increased.

”TikToK achieved 1.5 million times”

I'm sure you can't imagine from this quiet appearance,There must have been an extraordinary amount of research and repeated try & error.

By all means,I want to send useful information to everyone who is interested in TikTok production!

With that in mind, I wrote this article.

[Supplement] What is TikTok that Hitomi Matsumoto of Hibikiza Inase-gumi is working on in the first place?

When you hear TikTok, you tend to think that young people are the main users.Recently, it has changed to a platform that is used by a wide range of generations.. Let's take a look at the features of TikTok.