4 tips for beginners to continue YouTube game streaming without failure.

It's sudden, but do you usually watch videos and live broadcasts on YouTube?

Recently, it has become a world where various information can be obtained through SNS such as YouTube.

I also enjoy watching YouTube on days when I have time.

Among such YouTube,What is exciting in Sanel company is "game live distribution"!

Our company is a company with many members who like games so much that there is a game department.

And the members are also "game distributors" who not only watch but also distribute how they play on YouTube!

There were so many Youtube distributors in the company...! I was surprised when I found out.

"I want to start YouTube, but it seems difficult..." People who feel the hurdles are highIsn't there some?

So this time,Talk about YouTube distribution with the three members who distribute gamesItadaki!

From the points when you start posting and distributing on YouTube to the rewarding and difficult things...

in the second half,We've put together some tips for beginners to continue streaming without fail, so if you'd like to start now, please take a look to the end.♬

Hitomi Matsumoto

It is especially recommended for those who are interested in game distribution.

About live streaming of games on YouTube

This time, we interviewed three in-house game distributors (Kikuchi, Sasai, and Noboru).

First of all, what kind ofYouTubeAre you broadcastingHow I got started and my career on YouTubeI asked.

―――Please tell us about the contents of your YouTube videos, what triggered them, and about your activity history on YouTube.

Sasai:."SplatoonFor the past two years, I have been active only in LIVE distribution (distributing live video) without posting videos.

Originally active as a Splatoon player,Triggered by a question about playing from Twitter, YouTubestarted.

Kikuchi:I"Smash Bros. (Smash Bra)” is the main content, and until about 5 years ago, he was active as a game commentator, and now he has changed his stance as a VTuber (mainly “a YouTuber who is active using 2D or 3D avatars”). I'm here.

I've been posting on YouTube since I was in junior high school.I started playing horror games when people around me recommended it to me because the screams they make when playing horror games have a reputation for being funny.It is.

Climbing:There are many werewolf games in the main genre,Among Us”, We are distributing games that proceed by discussing with people.

I have been on YouTube for about a year and a half.I like watching people's live videos and I wanted to try it myself.It is.

Also, I had the feeling that I would like to look back on my own point of view by broadcasting.

Hitomi Matsumoto

Everyone who distributes games is different, but everyone who is active as a same game distributor.
Now, I would like to ask these three people to talk about the rewards and difficulties of being a YouTube broadcaster!

Fun and rewarding things to do with YouTube distribution

We interviewed them about what they find fun and rewarding about streaming their gameplay on YouTube.

Anyway, it's fun to interact with viewers and gamers!

―――Is there anything you enjoy doing on YouTube, or is there anything you're glad you're doing on YouTube?

Climbing:alsoYou can play with various people and meet people regardless of gender or ageThat's what it means. I play games that everyone gathers together, so when I play, I always have the opportunity to interact with people.

that's why,I want to play games with this person again, and it's fun to interact with various people.is. Occasionally, I participate in off-line meetings held in Tokyo or Osaka and meet in real life.

Kikuchi:For me, it's great to be able to exchange opinions with other video contributors... For example, it's good to have more opportunities to collaborate and play games together.

What I think was the best thing to do isComments and reactions from those who played during the broadcastIt is to get I'm really happy about this.

After that, being able to look back on the playing,It's fun to be happy with the viewers on the spot at the moment when I was able to play wellThat's right.

Sasai:I also enjoyed communicating with the audience the most.Streaming during tournaments is exciting when you play well, think about questions about the game together, and discuss world news.I also enjoyed small talk.

Communication leads to motivation UP than the number of views!

―――Is there anything that motivates you while streaming games?

Kikuchi:Well, the number of views was important for the first post, but... When you start live streamingReceive comments from viewers watching in real timeThat's what motivates me.

On the other hand, even if the number of viewers of the live broadcast is 0, it is possible to archive the live broadcast as a video, so it is one of my motivations to have people watching the archive. So, even if the number of viewers is small, I do my best to react to them so that I can think about them.

Sasai:When it comes to the finals in the tournament broadcast, the comment section gets excited and it's really funis. It will increase your motivation for the game and give you an opportunity to start streaming again.

Kikuchi:Because the number of players and the number of viewers change depending on the game title,Mutual communication is more rewarding than chasing numbersIt's connected to.

Hitomi Matsumoto

Isn't the number of registrants and views the most motivating? It's easy to think that, but there's more fun than that, and it's the energy of YouTube distribution activities through relationships with people.

Difficult things and painful things in YouTube activities

―――Contrary to what you said earlier, have you ever felt that it was difficult to stream on YouTube?

Sasai:That's right... it's hard to create a topic when it's a live broadcast (laughs).Unlike videos, they cannot be edited. One of the hardest things is that silence is delivered as silenceis not it.

Climbing:CertainlyIt's no good if you keep silent for 4 secondslike...

Sasai:Yes, there is pressure that you have to keep talking. Talk power is not polished,The habit of checking Twitter trends before distribution so that you don't have to worry about what to talk aboutwas attached. Some of my YouTuber friends have started reading newspapers and watching the news.

Climbing:In my case, I might have improved my ability to tsukkomi because I sometimes have to wait for a tsukkomi about the game.

Kikuchi:Also, no matter how few registrants I have, I am careful with my language. Some people are increasing their numbers with negative remarks, but...speak to your characteris important.
Ah, but when fighting games get hot, I end up saying something different than usual... (laughs) At that time, the viewers' comments keep me calm.

―――I don't think there are all happy comments during the broadcast, but how do you deal with critical comments?

Kikuchi:Respond to critical comments during the live by saying "thank you for your comment". There are times when I'm worried after the delivery is over, but let's do this next time! I'm trying to improve.

Sasai:I also often see critical comments, but there are also viewers who fight through comments. like thisThere is no correct answer for responding to critical comments, and some people find hate interesting or ignore it, so it is better to respond in a way that suits you.I think.

Climbing:I'm basically the type of person who sees anti-comments as a plus and responds to them, although I'm basically hurt in my heart.

Kikuchi:When I was having a hard time with anti-comments on YouTube,There were a lot of people who followed me on Twitter. It was tough, but it was a good opportunity to become stronger through antiIt was.

―――Live distribution is the main, but have you ever had a hard time making videos?

Sasai:After all, if you look at a YouTuber friend, I think that "editing videos takes time, and thumbnails use your brain". As for the face in the videoIt's hard to think about colors, fonts, sentences, etc. with thumbnailsThat's what I'm doing.

Kikuchi:When I look at the early thumbnails of the videos I distributed, I wonder why I chose this thumbnail! ? Sometimes I think.

Climbing:understand…! Like making the font mysteriously rainbow-colored (laughs)

Kikuchi:It is not good to put a lot of characters in the thumbnail. The trick is to make it as simple as possibleThe following is a list of the most common problems with the

Climbing:The size of the face relative to the screen is also important, and the playback time is displayed at the bottom right of the thumbnail, so it is also necessary to take that into consideration when editing so that the characters are not hidden.

Kikuchi:Titles can also be in square brackets or play with popular words.

In the brackets, write the type and content of the game,It is also recommended to add hashtags to the title as they will be caught in searches.It is.

Since we've been talking about streaming work, here's a summary of the points you should be aware of when starting to post and stream on YouTube, as well as things you should do!

4 tips to continue YouTube game distribution without fail even for beginners

Tips 1. Account creation and preparation

All you need to do to get started is create an account!

Icons and headers are the face of the channel, so it's important to create a well-written description.It is.

In the case of game distribution, it is recommended to put something that shows what game you are playing or a game ID in the headerIt is.

By the way, it seems that three of the distributors learned while doing YouTube distribution.

Starting dash is especially important for VTuber.

As a device, it is recommended to extend the initial response by linking with other SNS (mainly using hashtags such as newcomer VTuber on Twitter)It is.

Tip 2. What time do you recommend posting/distributing? Be aware of your posting frequency

Now that you're ready to post, you may be wondering how often you should post.

The more often you post, the better, but I'll post every day! Even if you are enthusiastic about it, the work is too hard and it doesn't make sense if it doesn't last.

Deciding when to post is more important than how often you postThat's it.

Just like a TV schedule,Regular delivery is important to gain the trust of viewers who have subscribed to the channel.What is it?

Every week on what day of the week and at what time will it be delivered and posted, and on the ○ day, △△ will be delivered! etc. to decide the rules. If you can't post at that time, make a reservation and post.

Tip 3. LIVE distribution should be planned and distributed!

In fact, when I asked three broadcasters what time it was recommended to do it...

It is easy to acquire viewers from 19:00 to 21:00That's what I'm talking about!

By broadcasting regularly during the time when everyone is relaxing, it is easy to attract fixed repeaters and make it a habit to have them watch the distribution.

Also, this time is just an average recommended time, soIt is important to think about the delivery time according to the game title, such as midnight for games that are popular with adults and 17:00 for children.is. (assuming target)

It's also important to communicate with your core fans by deciding on a theme to talk about and delivering chats.

And most importantly...Be sure to perform a test broadcast (private setting) before performing the first LIVE broadcast for the first time.matter! !

Initially, it takes 24 hours to apply for distribution, and it is also necessary to set the game sound, the volume of your voice, and the device connection.

especially,To prevent connection problems, be sure to try in advanceThe following is a list of the most common problems with the

After that, we will make an announcement tweet when the delivery time and content are ready.

Let's play ○○ game! Use the △△ weapon! such asYou can collect more viewers by making announcements on SNS. Therefore, as much as possibleLink with other SNSLet it!

Tip 4. The most important thing is to "continue"

The most important thing that came up in this discussion was the importance of “continuity”.

――――Do you have any advice for those who start posting and distributing on YouTube?

Sasai:Continuity is the most important thing. The trick is to get into the lifestyle of those who watched the broadcast onceis. If you want to continue, it's a good idea to make content about what you like, what you're good at, and what your hobbies are, instead of just deciding what's popular. Except for work...!

Climbing:Well, I think it's important for me to keep going. Also, don't compare your follower count!It is important not to be motivated by the number of followersI think.

Kikuchi:It is 99% impossible for the number of registrants and the number of views to increase suddenly from the beginning. especiallyVTuber is important for invisible bottom-up!It grows because it is a VTuber! That's not what I mean.

After that, just like everyone else, continuation is important, and collaboration with other SNS.In the case of VTubers, it is important to find out whether to sell with characters or with your own talk while continuing distribution.I feel that

Future activities on YouTube

――What do you want to do with your YouTube activities in the future?

Sasai:Due to various circumstances, I can't stream videos on YouTube right now, but I'd like to start streaming LIVE again once the environment for streaming is in place.

Climbing:In the werewolf game I'm currently distributing, it's difficult to coordinate the participating players, so I'd like to develop a game that can be played by myself. Also, I would like to collect good distribution equipment.

Kikuchi:I'm going to take in things that both regular viewers and first-time viewers will enjoy, and I'll follow a stance that suits me. I would like to improve the quality of thumbnails, etc., and spend money to improve things such as microphones.

Hitomi Matsumoto

Everyone always has goals and wants to raise the quality even further. I'm really excited to see what kind of delivery it will be!

Summary | Interview with YouTube game distributor

During the discussion, everyone was enthusiastically talking about their own distribution, and it seemed that they were enjoying the game distribution.

Also, when I learned that I was doing activities that not only entertained me, but also cared about the listeners who were watching, I felt like I was a pro.

Even at work, it is very important to think of others when dealing with internal members and customers.It is.

I think that there are many people who realize the importance of this through SNS transmission.

This time, I focused on game distribution, but I hope that it will be helpful for those who want to start YouTube regardless of the genre.

About recommended video creation software

We have collected recommended software for game distribution, so please refer to it.

Although it is a separate application from YouTube, "TikTok" is an SNS that is currently attracting attention worldwide and can be used for show movies and live distribution.

It's easier to get started than YouTube, so if you're interested, check out this article.